Category Archives: Uncategorized

By Daniel Cymes As the modern-day consumer grows increasingly conscientious of how his/her purchasing power impacts the environment, fashion and beauty brands have been challenged to seek out executives who can realign company values in an eco-friendly manner. Corporations within the fashion industry have begun to tackle this problem by hiring individuals who hold theContinue reading “The Rise of the Chief Sustainability Officer”

By Grace Garvey Wearing sustainable clothing not only shows a person’s love for fashion and trends, but it also represents an individual’s personality, values, and lifestyle. It is no doubt that Millennials will spend $70 on a cotton t-shirt if it means that they are contributing to the environment’s benefit. Social media play a roleContinue reading “Why Instagram is the New Face for Brand Advertising”

By Erica Arias In a world filled with so many different industries, the controlling factor that drives an industry is its consumers. Without a consumer base to make purchases, a company can fall into bankruptcy and collapse. It has been seen time again and again that a consumer has the power to make a changeContinue reading “The Proactive Consumer”

By Grace Garvey Sustainable fashion brands all carry the same mission: saving the planet. Ethical fashion can be found beyond pre-loved clothing items on online consignment stores. The trend of switching to sustainable fashion is spreading to high-end fashion companies that are passionate about promoting their passion for the environment. Shopping sustainably can come withContinue reading “Loyal to Quality and the Outdoors”

By Daniel Cymes and Kelsey Williams Why do millennials love sustainability so much? How has the sustainable fashion movement captivated individuals all across the globe? For starters, sustainable fashion does not conform to a particular style or trend. In other words, it looks just like the clothing items one might find when browsing a fast-fashionContinue reading “The Secret Behind Sales”

Youtubers as an Advertising Medium By Riley Cook Beauty, fashion, and lifestyle channels on YouTube are known for heavy sponsorships; however, as the fashion and beauty industry evolves, so are the brands YouTubers are willing to endorse. A common trend for Youtubers is to post “hauls.” “Hauls” are a type of video in which anContinue reading